Prince is one of the leading manufacturers of tennis equipment including rackets, clothing, strings, balls and accessories.
Prince has sponsored many elite tennis players, including Maria Sharapova, Nikolay Davydenko, Jennifer Capriati, Pat Rafter, Jimmy Connors and Martina Navratilova.
Current Prince-sponsored tennis players include Juan Carlos Ferrero, David Ferrer, Gael Monfils, Marion Bartoli and Vera Zvonareva.
Prince also has a great reputation in the world of squash for breakthrough racket technologies. The Prince brand has been endorsed by many of the top players in the history of professional squash including the following former World number 1 ranked players Peter Nicol, Michelle Martin, Cassie Jackman, John White and Nicol David. Rodney Eyles, Rodney Martin, Simon Parke, David Evans, Amr Shabana, Ramy Ashour, Chris Walker, Lisa Opie, Martine Le Moignan, Jenny Duncalf, Suzanne Horner, Liz Irving, Fiona Geaves and Sue Wright amongst others have also played with Prince squash rackets.
Prince remains well represented at the top of the current squash world rankings by James Willstrop, Saurev Ghosal and Nicol David. Some of Prince's key squash frame technologies are Extender, Power Ring, TT Ring, O3/O3 Speedport and EXO3.
Prince's bestselling squash and indoor court shoes are the Renegade and the NFS ranges. The NFS shoe has been one of the bestselling squash shoes for many years and still has a great presence on squash courts worldwide. 2013 sees the introduction of a new range of indoor court shoes including the NFS Rallt based on Prince's highly successful 'NFS' (Natural Foot Shape) technology. Prince is also a leader in the racketball market under its racketball brand Ektelon.